I help leaders maximize their impact and shape the future with purpose

Jen Asplund

When the Stakes are High, Your Leadership LEAVES A MARK

Leading at the highest levels isn’t just about strategy or results – it’s about the impact you create through people. It requires clarity, courage, and a commitment to what matters most.

Maybe you’re carrying the weight of decisions that affect hundreds – or thousands – and wondering how to align your team without losing sight of yourself.

Or maybe you’ve reached a level of success that looks impressive on paper, but leaves you asking quietly: “Is this the impact I was meant to make?”

Either way, you’re not alone.

Leadership at this level can feel isolating, complex, and unrelenting. The pressure is real. But so is the opportunity to lead with influence, humanity, and purpose.

You don’t need to navigate it alone.

You need a trusted thought partner who understands the demands of senior leadership and can help you maximize your impact while creating a legacy that lasts.

WORK WITH JEN

COACHING

Leadership Coach headshot Jen Asplund

Transform Confidently

Personalized coaching to help you lead boldly, overcome obstacles, and achieve results that matter

SPEAKING

Speaking in front of large crowd

Inspire with Insights

Keynotes that equip leaders with actionable strategies to navigate transformation and drive success

WORKSHOPS

Workshop Cropped

Align, Empower, Excel

Interactive sessions to unite your team, build resilience, and create actionable plans for lasting change

WHAT LEADERS ARE SAYING

Joseph Viola

Jennifer quickly gained the trust and respect of her entire organization, ensuring her team was engaged in transformation from the start. She creates an environment of support and accountability, empowering employees to make decisions while driving real, lasting change.

Joseph Viola

Director, Network Planning

AT&T

Heather Holland

Jennifer’s leadership training was engaging, insightful, and accessible to everyone—from senior leaders to new volunteers. She not only pushed our thinking but ensured we had the tools to succeed. Her follow-through and support made a lasting impact.

Heather Holland

Executive Director

City Year Dallas

Garrett Griffiths

Jen’s coaching blends deep leadership experience with a warm, human approach—making even the toughest career transitions feel manageable. She helped me navigate some of the most challenging moments of my career with personalized, actionable strategies that gave me confidence and clarity.

Garrett Griffiths

Sr. Director, Strategy & Transformation

RTX

Christine Holmes

Jen’s deep leadership expertise and real-world experience have been invaluable in helping me navigate high-stakes challenges with clarity and confidence. Her insights and guidance have been instrumental in my professional growth.

Christine Holmes

Vice President Transformation

Optimum

MEET JEN ASPLUND

Jen Asplund is a leadership coach, former Fortune 10 executive, and trusted thought partner to senior leaders navigating high-stakes transformation and purpose-driven growth.

With over two decades of experience at global companies like AT&T and RTX, Jen has led enterprise-wide change efforts, guided global teams of 10,000+, and delivered results that shaped culture, strategy, and performance. But she also knows the cost of leadership – the weight of expectations, the complexity of alignment, and the quiet fear of losing yourself in the process.

Today, through Asplund Leadership Consulting, Jen equips high-capacity executives to lead with clarity, confidence, and conviction – especially in the moments that matter most. She helps leaders align who they are with how they lead.

Jen’s approach blends care and candor, strategy and soul. Her mission is simple: to help leaders maximize their impact without sacrificing their values, their people, or themselves along the way.

READY TO GET STARTED?

Let’s explore what’s possible for you, your team, and the legacy you’re building.
Book a free call to see how coaching can help you move forward—boldly, sustainably, and with alignment that lasts.