A JOURNEY OF TRANSFORMATION

Over the course of two decades, I have had the privilege of leading in some of the most dynamic and high-performing environments, leading transformation programs at some of the largest companies in the world including AT&T and RTX. As one of the top 1% of leaders in these organizations, my career was defined by two passions: leading people and driving transformational change.

I’ve had the honor of leading global teams of 10,000+ people, tackling complex business challenges, and delivering results that drive meaningful change. At RTX, I transformed Enterprise Services into a customer-centric powerhouse across Digital, Finance, HR, and Real Estate. At AT&T, I built and led teams across sales, customer care, network operations, transformation, and corporate strategy—culminating in the redesign of the customer experience for millions.

WHY I DO THIS WORK

I know that leading through transformation is both high-stakes and deeply personal. It’s hard to chart a clear path when you’re uncertain about the destination—and even harder when the people around you don’t fully understand your vision. I’ve lived in that tension: the clarity paradox of knowing change is needed but not being able to clearly define the problem and the challenge of leading with authority but without full alignment.

What I’ve learned is this – true leadership doesn’t come from having all the answers. It comes from having the courage to ask better questions, create clarity where there is confusion, and move forward with purpose. This belief is what inspired me to establish Asplund Leadership Consulting.

Today, I walk alongside senior leaders who are navigating complex change. As an executive coach, I help clients get clear on what matters, overcome what’s in the way, and take bold steps toward meaningful transformation. My style is a balance of care and candor – supportive, yet unafraid to ask the hard questions.

Whether you’re stuck, in transition, or driving transformation at scale, I help you lead with confidence, align your team, and create impact that endures.

ON A PERSONAL NOTE

I live in Des Moines, Iowa, with my husband, two kids, and our high-energy Goldendoodle, Dash. Outside of work, I enjoy staying active in my community, cooking, traveling, and making memories with my family.

WORK WITH JEN